The best live streaming platforms you need to know about

Live streaming has become something of a modern staple in today’s events space. The technology available is affordable and the benefits enormous. Hundreds of thousands, if not millions, tune in to live streaming services every day and the events sector consumes a large piece of that pie.

But of course, success in this sphere has led to a myriad of new live streaming platforms popping up left, right and centre, each with their own benefits and drawbacks. In this blog, we’ll look at the few worth considering and hopefully give you a better idea of where to broadcast your event to the world.

1) Twitch

For: gaming and tech-focused events

Monthly viewers: 15 million unique daily visitors (2017)

Competition for viewers: high

Twitch is the world’s most popular live streaming platform. Launched in 2011, the platform now hosts up to three million broadcasters each year. While many events reach audiences in the thousands and hundreds of thousands, competition on Twitch is tough. To avoid being that event with just a handful of viewers, you’ll want to develop an eager audience through other channels of communication, such as social media, before you go live. Twitch viewers can snowball as interest in your livestream is heightened, so background work prior to the event is essential.

2) YouTube Live

For: all events

Monthly viewers: 1.8 billion (2018, on-demand and live viewers combined)

Competition for viewers: high

From humble beginnings of home videos and bedroom rambles, YouTube is now the biggest media broadcaster in the world and attracts celebrities and international artists to its domain. While a relatively fresh face to the live stream market when compared to the Goliath that is Twitch, YouTube has done well by promoting all kinds of content, from festival to political events. Users should take a similar approach in broadcasting events on YouTube as they do with Twitch; by promoting their content and ensuring a ready-made audience for when their stream goes live.

3) Facebook Live

For: all events

Monthly viewers: 2 billion (2018, active accounts)

Competition: low

Unlike dedicated live streaming platforms, Facebook Live users have a head start, in that the majority of their audience is already connected with them via the social function of Facebook. Followers of your page are automatically notified when you go live, which can be a big boost to viewership.

4) Periscope

For: all events

Monthly viewers: 10 million (2015)

Competition: intermediate

Periscope is integrated into the Twitter platform, which means your livestream can be seamlessly assimilated into your promotional social campaign. As many Periscope viewers have become accustomed to, the set up can be wonderfully low budget, with the broadcast offering a window into your event. Users also have the option of sharing their broadcast automatically with existing Twitter followers – or be found from the Periscope dashboard – increasing the potential to reach a greater audience.

Need more advice? As providers of temporary event WiFi, we have put together a complete guide to getting your content out in the wide world. To get started, click here.

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