How livestreaming is changing the face of the events industry: Part 3, boosting your brand
This article is the third of a three-part series. To start at part 1, please click here.
Most people can see the benefits to livestreaming, but are afraid it will all go wrong or that no one will watch.
But this is totally the wrong way to look at it.
Think of your broadcast as a shopfront window into your company; people may come and go, but it’s an opportunity to present your brand to the world. And if you’re lucky, a couple may stay to have a look around.
So, what can a livestream do for your brand?
In April 2017, PC Gamer magazine reported that more people watch video game livestreams than HBO, Netflix, ESPN and Hulu COMBINED. In gaming alone, the livestreaming audience consists of more than 665 million members. And Tubular, the video marketing insights company, found that viewers spend eight times longer watching live video compared to video on demand.
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It’s not overly surprising a lot of people will most likely want to catch a glimpse of your event. It might have been the headline act or a niche sporting event they really wanted to see, but unfortunately they don’t air 5-a-side underwater rugby on the television (that’s a real thing).
Put it on the internet, however, and you’ll quickly amass a loyal following. Make best use of social media, the press, and word of mouth to let your audience know what’s happening, where, and when.
To a viewer, the thought of a question being read out live on air is enough to make the heart race, and by doing so you’ve probably just earnt a customer for life.
Viewer interaction is by far the most important part of livestreaming. The dynamics between the host and the audience is what makes a broadcast tick. Users will form a personal bond with the host, more so than they would with a celebrity or sports personality, and act on that by returning time after time and investing in your brand.
Over the past three blog posts, we’ve looked at where livestreaming began and where yours can begin. So, have we tempted you?
We’ll leave you with some final words of advice. (Remember to get in touch if you need a little help!)
- Plan carefully, think big. Your livestream has an audience, but they won’t want to watch something that was thrown together in five minutes.
- The proof is in the production value. How’s the sound? How’s the camera?
- Have you planned for all eventualities? What’s the broadband like? Is it raining? Will you have power?
- If you don’t like your host, your audience probably won’t either.
- Your viewers are the most important part of your broadcast. Let them know it!
- And finally, there’s no fault in failure. As J.M Barrie once said, “we are all failures – at least the best of us are.”
The salesy bit: sometimes things can go wrong in the middle of a live broadcast – and usually it’s because of the flimsy internet connection. To livestream in high definition, most providers recommend a minimum internet upload speed of around 10 Mbps (that’s megabits per second). That might be more than the venue can provide. We can deploy a fast and reliable internet connection at any site in the country so you can livestream your event without a hitch. Simply get in touch and tell us what you need.